AMA Stay
Social Media & Performance Marketing
The Place.
AMA Stay in St. Vigil is a hybrid concept between apart-hotel and residence, right at the foot of Kronplatz: designer rooms, studios and holiday apartments, plus coworking spaces whose use is included for guests. Minimalist design and Ladin hospitality form the core – a house for everyone who no longer wants to choose between productivity and relaxation.
The Work.
For AMA Stay in St. Vigil, we take on the full brief: social media management, content production on site at Kronplatz and META performance campaigns that reach workation guests and holidaymakers in Val Badia alike. The tracking setup with SYNAPPS shows which content and ads are working – from the first click through to the enquiry.
The Concept.
The visual language follows the house: clear, reduced and close to the rhythm between laptop and ski lift – coworking in the morning, Kronplatz in the afternoon, food sharing at the AMA Restaurant in the evening. We align campaigns with the seasons: skiers in winter, hikers in summer and, all year round, remote workers, couples and teams looking for a workplace with a view of the Dolomites.
We show what this looks like on an ongoing basis on Instagram – and anyone who would like to combine work and a mountain holiday will find everything else at ama-stay.com.
