Colago Lake Garda
Social Media & Performance Marketing
The Place.
Colago Lake Garda is a private villa resort in Toscolano Maderno on the western shore of Lake Garda: six villas ranging from 45 to 300 square metres, each with its own garden, many with a private pool, sauna or jacuzzi. Instead of a conventional hotel operation, everything here centres on the idea of a private sanctuary – retreat, quiet and privacy for couples and families who would rather have the lake to themselves.
The Work.
Social media management from a single source for Colago Lake Garda: content production on site at the villa resort in Toscolano Maderno, editorial planning and copywriting for Instagram and Facebook. On top of that, we run META performance campaigns – performance marketing for the house on Lake Garda, continuously analysed and optimised against results.
The Concept.
The visual language follows the house: calm, warm and close to what sets a villa with its own garden apart from a hotel room. We time campaigns to the season and the house’s own occasions – aimed at guests looking for exactly this kind of privacy on Lake Garda.
