Hotel Silena
Social Media & Performance Marketing
The Place.
Silena in Vals was once a mountain farm – today it is a design hotel for adults on the edge of the forest, run by the family since 1985. 48 rooms, studios and suites, a Garden & Rooftop SPA with two pools, saunas and a Japanese onsen, and a kitchen the house itself describes as “light, creative, with depth”: a place that does not call out loudly, but touches quietly.
The Work.
For Silena, we handle social media from a single source: content production on site in Vals, editorial planning and copy for Instagram and Facebook. On top come paid campaigns on META and influencer and creator marketing; SYNAPPS connects the booking system, so campaigns are steered by real booking data.
The Concept.
The visual language follows what defines the house: steam rising over the pool in the morning, warm light in the spa, a picnic in the meadow and plates taking shape in the kitchen. The storytelling speaks to guests who consciously seek time out – calm, close and without noise.
What that looks like is shared regularly by Silena on Instagram – everything else about the house in Vals is at silena.com.
