Hotel Bad Moos

Social Media & Performance Marketing

The Place.

Hotel Bad Moos has the one thing that cannot be built: a sulphur-rich mineral spring of its own. The four-star superior wellness resort lies in Sexten, right beside the Drei Zinnen nature park in the heart of the Dolomites UNESCO World Heritage site, with ski-in/ski-out access straight onto the piste. In the 2,500 m² “Soma & Anima” spa and the longevity programmes, traditional South Tyrolean hospitality meets a holistic focus on health.

The Work.

By the Drei Zinnen nature park in the Dolomites, we look after the wellness resort Bad Moos in Sexten: content production right at the house, social media management with editorial planning and copywriting, plus performance campaigns for the winter and summer seasons. The tracking setup with SYNAPPS ties every campaign to the resort’s booking figures.

The Concept.

Sexten moves to two rhythms: the hikers' summer, and a winter that begins ski-in/ski-out right outside the door. Our content follows that beat – while holding on to what carries the house all year round: the spring water, the spa, the calm after a day on the mountain.