Hotel Bad Schörgau
Social Media & Performance Marketing
The Place.
Hotel Bad Schörgau draws its water from its own spring – in the Sarntal valley, the holistic health and wellness retreat carries the historic Bauernbadl bathing tradition forward, translating it into modern hydrotherapy. At ALPES, gourmet cuisine meets ALPESSENZ, a concept that takes regionality seriously and treats the future of gastronomy as a field of research. Everything here is designed to slow things down – from the water to the plate.
The Work.
For Bad Schörgau we handle the social media management in full: content production on site in the Sarntal valley, editorial planning and channel management – plus performance campaigns on META that we aim squarely at bookings. The SYNAPPS tracking setup connects the ads to the retreat’s PMS and shows the house what each campaign actually earns.
The Concept.
In front of the camera, this house needs no staging: water, natural materials and the stillness of the Sarntal valley set the motifs. The attitude behind it all – health, sustainability, pleasure – is visible in the images too, in the pared-back visual language that defines the retreat.
Current work is on Instagram – the house in full is at bad-schoergau.com.
