Chalet Mirabell
Social Media & Performance Marketing
The Place.
Chalet Mirabell stands at 1,350 metres in Hafling, high above Meran – where the mountains of South Tyrol feel close enough to touch. The five-star wellness chalet pairs alpine chalet architecture with modern luxury, outdoor pools heated all year round and an expansive sauna and spa area. It is a house made for couples, families and discerning wellness guests.
The Work.
At Chalet Mirabell in Hafling, content production happens directly on site, and we take on the social media management with editorial plan and copy. Added to this are META performance campaigns, whose results we track at every stage. In the tracking setup with SYNAPPS, campaign data and the hotel software come together – so the revenue each campaign generates never slips out of view.
The Concept.
What goes in front of the camera here needs little staging – the heated pools above the valley, the light on the mountains, the quiet at 1,350 metres. That material carries the feeling of altitude and open space straight into the feed.
The ongoing presence lives on Instagram – the house introduces itself at hotel-chaletmirabell.com.
