Eisenhut Boutique Hotel

Social Media & Performance Marketing

The Place.

The Eisenhut Boutique Hotel sits behind a listed façade in Bozen’s historic old town: four atriums bring daylight into the building, while green bridges and natural materials make it a green home in the middle of the city. Add breakfast and brunch, an honesty bar and an activity concierge – from wine tours to a break at the ADLER Spa.

The Work.

For the Eisenhut Boutique Hotel in Bozen, we provide full-service support: social media management, content production on site in the old town and META performance campaigns. The tracking setup with SYNAPPS shows which content and campaigns actually generate enquiries – and so provides the basis for every further decision.

The Concept.

The visual language follows the house: daylight from the light wells, hanging greenery against historic walls, terrazzo and calm tones – and the lanes of the old town right outside the door. We align campaigns with the season and the occasions of the house – aimed at urban couples, culture lovers and wine enthusiasts who discover Bozen on foot and return in the evening to a green oasis in the middle of the city.