Engel Ayurpura
Social Media & Performance Marketing
The Place.
Engel Ayurpura approaches Ayurveda as a whole – not one treatment among many, but a principle that runs through every detail of the house in Welschnofen. The first holistic Ayurveda hotel in the Dolomites, it pairs a millennia-old healing art with the clear strength of the South Tyrolean mountains: seventeen rooms designed around lightness, an Ayurveda spa with infinity pool and panoramic sauna, authentic Panchakarma cures. A refuge for those who truly want to find their way back to themselves.
The Work.
For Engel Ayurpura, the Dolomites' first holistic Ayurveda hotel, we pair content production on site in Welschnofen with social media management guided by our own editorial calendar and performance campaigns on META. The tracking setup with SYNAPPS anchors the campaigns in the hotel’s booking system and shows how much revenue each campaign brings in.
The Concept.
A Panchakarma cure is not a spontaneous booking but a decision of the heart. So the content takes its time: calm and warm, it tells of the depth of the Ayurveda experience and reaches the people searching for exactly this kind of regeneration – with no loud advertising.
All of this can be explored in depth at ayurpura.hotel-engel.com – and day by day on Instagram.
