Gasthof Kohlern
Social Media & Performance Marketing
The Place.
Gasthof Kohlern is a historic mountain inn high above Bozen – built in 1870 as a manor house in Alpine Art Nouveau style and run today by the Schrott family in the second generation. Sixteen individually designed rooms and suites, a restaurant serving only home-made, regional and seasonal fare, plus an infinity pool, saunas and a day spa – and those who wish can glide up from Bozen by cable car.
The Work.
Social media management from a single source for Gasthof Kohlern above Bozen: content production on site on the mountain, editorial planning and copywriting for Instagram and Facebook. On top of that, we run META performance campaigns and build a tracking set-up with SYNAPPS that makes visible which enquiries the campaigns actually bring the house.
The Concept.
The visual language follows the character of the house: Alpine Art Nouveau, stone pine and the light above the Adige Valley – told calmly, warmly and without staging. We align the campaigns with the seasons on the mountain – towards couples, families and connoisseurs seeking authentic South Tyrolean hospitality exactly where Bozen lies below them.
What emerges from this can be seen continuously on Instagram – and those who would like to experience Kohlern for themselves will find everything else at kohlern.com.
