Hotel Giardino Marling
Social Media & Performance Marketing
The Place.
Hotel Giardino Marling sits above Meran, just where Marling gives way to apple orchards – set in park-like grounds, far from the roads. The owner-run five-star hideaway is Mediterranean in design, pairing alpine elegance with southern flair. Several pools, an extensive sauna area and a skydeck overlooking Meran make the house a quiet retreat for couples and epicures.
The Work.
For the Giardino Marling, we interlock social media management on Instagram and Facebook, content production on site and META performance campaigns. Via the SYNAPPS tracking setup, ad data is matched with the reservations of the five-star house above Meran – so we can see in hard numbers what each campaign earns.
The Concept.
The motifs lie right outside the door: the gardens, the water of the pools, the light over the Meran countryside. Out of that Mediterranean character comes a feed that carries the calm of the house – restrained in tone, clear in its stance.
The ongoing presence lives on Instagram. The house in full is at giardino-marling.com.
