Hotel Holzner
Social Media & Performance Marketing
The Place.
Hotel Holzner has stood in Oberbozen on the Ritten plateau since 1908, at 1,200 metres and just fifteen minutes above Bozen – today the house is run by the fourth generation. Alpine Art Nouveau meets contemporary architecture, joined by a pool with panoramic views and cooking rooted in the region. A sustainable mountain refuge for families across the generations, for hikers and gourmets.
The Work.
We look after Hotel Holzner in Oberbozen on the Ritten plateau: content production on site, social media management with editorial planning and all the copy. Alongside this we run META performance campaigns and gauge them against the hotel’s own figures as they run, while the SYNAPPS tracking setup taps into the house’s booking system and shows which revenue traces back to which campaign.
The Concept.
In front of the camera, the house plays to its setting – the sweeping park, the lightness of the Art Nouveau, the panorama of the Dolomites beyond. Together, these motifs add up to a single picture: an escape with history and a wide view.
The result appears post by post on Instagram – and the house behind it at parkhotel-holzner.com.
