Hotel Therme Meran
Social Media & Performance Marketing
The Place.
Hotel Therme Meran stands for a rare coexistence – city life on the doorstep, a mountain panorama above. The wellness design hotel in the centre of Meran is the only thermal hotel in the city, with direct access to the Therme Meran baths. Three wellness worlds – the Sky Spa with its panoramic view, the Garden Spa and the way through to the baths themselves – meet modern design and quiet luxury between mountains and palm trees.
The Work.
At Hotel Therme Meran we handle the social media management – content production at the hotel itself, editorial planning and copywriting for the channels. We also run META performance campaigns, steered by the numbers. In the tracking setup, SYNAPPS links campaign data with the booking system of the wellness design hotel in Meran, keeping performance marketing measurable against actual bookings.
The Concept.
On camera, the two worlds sit side by side: the Sky Spa above the rooftops of the city, the thermal baths right next door, the Meran light in between. Out of these motifs comes a visual world that shows quiet luxury without asserting it.
The ongoing presence lives on Instagram – the house itself welcomes guests at hoteltermemerano.it.
