Hotel Lüsnerhof
Social Media & Performance Marketing
The Place.
Hotel Lüsnerhof has given its idea of rest a name of its own: naturellness®. The sustainable nature hotel in Lüsen, up on the Lüsner Alm in the Dolomites, is built of dolomite rock, stone pine and clay, and sees itself as a secluded wellness retreat far from the tourist hotspots – with a private brine grotto in the Quarzit bathhouse and hosts who lead the way in person, as hiking guides.
The Work.
For the Naturhotel Lüsnerhof in Lüsen we focus on two levers: content production on location up on the Lüsner Alm, and META performance campaigns that carry those visuals to the right audiences. The SYNAPPS tracking setup, tied to the hotel’s PMS, shows in hard numbers what every campaign brings in – performance marketing for the wellness retreat in the Dolomites.
The Concept.
What ends up in front of the camera here needs no staging: dolomite rock and stone pine in the rooms, water as a healing element, the stillness of the Lüsner Alm. The same imagery carries the campaigns – whether for hiking weeks, romance packages or a break far from the bustle.
What comes of it collects on Instagram – and luesnerhof.it shows the way up to the Lüsner Alm.
