Odles Dolomites
Social Media & Performance Marketing
The Place.
Odles Dolomites lies where the Dolomites grow quiet: in the Villnöss and Lüsen valleys beside the Puez-Geisler Nature Park, at the heart of the UNESCO World Heritage site. The destination is committed to gentle tourism – hiking and ski touring at one’s own pace, slow food from local producers, still moments in nature beneath the Geisler peaks. Behind it all stands a conviction: responsibility for the region rather than crowds and speed.
The Work.
Making slow tourism visible without raising the volume – that is the brief for Odles Dolomites in Villnöss and Lüsen. We handle the destination’s social media management: content production out in the valleys beside the Puez-Geisler Nature Park, editorial planning and copywriting. META performance campaigns carry the slow-tourism idea to the people who are searching for exactly that.
The Concept.
The rhythm of the valleys sets the pace: hiking in summer, ski touring in winter, slow food from local producers in between. We tell the story of this seasonal round at its own tempo – not as travel advertising, but as an invitation to travel more slowly.
The feed on Instagram shows the work as it happens – the valleys behind it are at odlesdolomites.com.
