Parkhotel Laurin
Social Media & Performance Marketing
The Place.
Parkhotel Laurin has stood at the heart of Bozen since 1910 – an authentic Art Nouveau ensemble with its own art collection on the walls and live jazz drifting through the bar. The hotel’s park and pool sit in the middle of the city; historic character and modern comfort set the tone. An address for art and culture lovers, couples and city-break travellers.
The Work.
Our work for Parkhotel Laurin in Bozen combines social media management and editorial planning with content production on site and performance campaigns on META. Through the SYNAPPS tracking setup, booking data from the Art Nouveau hotel’s PMS flows into the analysis – so performance marketing is measured against real bookings.
The Concept.
In front of the camera, the house needs no staging – the original Art Nouveau rooms, the art on the walls and the park in the middle of the city carry the imagery on their own. And in between, evening keeps slipping into the frame – the hour when jazz plays in the bar.
