Hotel Prokulus
Social Media & Performance Marketing
The Place.
Hotel Prokulus in Naturns near Meran is made for families where everyone expects something different from a holiday. The four-star superior wellness and family hotel keeps the two sides neatly apart: an infinity pool, a 25-metre lap pool and a modern sauna area with cold chamber on one side – children’s pools with pirate and Viking ships, plus the Prokulus Play Park and its ninja warrior course, on the other.
The Work.
At Hotel Prokulus in Naturns near Meran, we handle social media management end to end: content production on site at the 4*S wellness and family hotel, editorial planning and copy, plus META performance campaigns we adjust as the data comes in. Influencer and creator marketing adds UGC from real stays, while the SYNAPPS tracking setup ties revenue back to the campaign that drove it.
The Concept.
In front of the camera, two worlds take turns: the pirate ship in the children’s pool and the ninja warrior course on one side, the quiet infinity pool and the saunas on the other. That contrast is exactly what carries the channel – families recognise their own holiday in it before they have booked it.
What comes of it is on Instagram – and the house behind it at prokulus.it.
