Terra the Magic Place
Social Media & Performance Marketing
The Place.
Terra the Magic Place brings together Italy’s highest two-Michelin-starred restaurant and an intimate boutique hotel in the Sarntal valley – eight rooms, three suites, three hosts who run the house themselves. The cooking is modern and grounded, its ingredients drawn from the hotel’s own forest and the surrounding farms. A small spa area with a whirlpool opens up a view of the Dolomites.
The Work.
High up in the Sarntal valley, content production for Terra the Magic Place happens on location. The social media management sits entirely with us – editorial calendar, copy, channels – alongside META performance campaigns whose results we revisit week after week. The SYNAPPS tracking setup ties the performance marketing to Terra’s reservation system and shows what each campaign actually earns.
The Concept.
The camera takes in the plates as much as the forest their ingredients come from – and the three hosts whose signature shapes the house. Seclusion at more than 1,500 metres is no obstacle here – if anything, it may be the strongest motif of all.
The result takes shape post by post on Instagram – the house behind it at terra.place.
