Hotel Zirmerhof
Social Media & Performance Marketing
The Place.
Hotel Zirmerhof presses its wine at its own winery, Radoin 1560 – one of the highest in Europe. A historic farmstead dating from the twelfth century, the house lies secluded at 1,560 metres in Radein and stands for sustainable luxury, with its own farm and Highland cattle, a kitchen built on the estate’s produce and a climate-neutral footprint – a boutique hotel for those seeking quiet and for lovers of good living.
The Work.
On-site content production, copywriting and social media management make up the core of our work for Hotel Zirmerhof in Radein. We pair this with META performance campaigns whose results we keep under close watch, while SYNAPPS, our tracking setup, connects each campaign to the hotel’s booking figures – making visible what performance marketing actually earns at 1,560 metres.
The Concept.
The house is open from May to November – a rhythm that dictates the content: the first green in the vineyards at 1,560 metres, summer days in the historic rooms, autumn with its wide views across the Etsch valley. What we show follows the course of the year, not a rigid plan.
The house introduces itself at zirmerhof.com – we shape the feed that goes with it on Instagram.
